The Story of the Flower Collection
The Flower Collection was created by the founders of Roberta Pieri and introduced in 2010, at the very beginning of the brand’s journey, together with its first collection of bags.
It was the first original pattern developed in-house by the brand and first appeared on the early B-Bag models, defining the initial expression of Roberta Pieri’s design language and visual identity.
With the introduction of the Robertina in early 2011, designed as a lighter and more everyday bag, the Flower Collection was applied to this new model. At the time, the unexpected success of the Robertina was not anticipated, but it quickly became one of the defining styles of the brand and has accompanied its evolution ever since.
From that moment, the Flower Collection remained a constant reference within Roberta Pieri’s identity and established the foundation of its creative language.
Color, Quality, and Everyday Elegance
Captivating Palette
A lively range of shades, from vivid tones to subtle neutrals, gives the Flower Collection its distinctive charm.
Light yet Strong
Crafted from ultra-light, water-repellent nylon, offering comfort without sacrificing durability.
Made in Tuscany
Premium materials and refined finishes reflect the excellence of Italian craftsmanship.
Effortless Style
A playful yet sophisticated design that transitions seamlessly from daily use to special occasions.
